How to record a webinar?
The process to record a webinar, no matter the provider, is always the same. Here are the usual steps:
- Log-in or download into the provider’s platform
- Open a new meeting or online session
- Start recording with or without video feed
- Stop recording when finished
- Download your .mp4 audio or video file
- Promote your webinar
You are interested in recording a webinar? That is a clever idea to start creating high quality content that will attract highly targeted audiences and increase engagement toward your company or brand. A Webinar must be seen as a long-term investment since you can post your webinar on different video platforms such as YouTube, Vimeo or on social media channels.
The different types of webinar recording
When we speak about webinar recordings, we usually make the difference between pre-recorded or live webinars and DIY or managed webinars.
Historically, webinars are seen as live events like conferences or town-hall style meetings. Recently, pre-recorded webinars are on the rise since this gives much more control on the quality of the content you want to promote. Although pre-recorded webinars are less interactive, it can be better to film at a time that suits speakers or at times at which the broadband is not heavily used.
Live webinars are the perfect tool if you want interaction with your audience. Q&A’s, AMA’s are popular formats to interact with your audience. The drawback of a live webinar is that you need to be very well prepared since this is like live television: once you are live, you cannot make mistakes. You will therefore have less control on the quality of your webinar, and you will not be able to predict the way the conversation will go.
Do-it-Yourself webinars are perfect for webinar professionals that have a ton of experience or company’s with very restricted budget. The number of tools and platforms for DIY webinars on the market is massive. Well knows platforms on this space are Zoom or GotoWebinar with lesser known platforms such as EasyWebinar.
DIY webinars are specially adapted if you know what you are doing and if your userbase is engaged and trained to use those tools. DIY webinars are very good if you need fast, cheap and low-key production. DIY webinar usually uses more time from a marketing team member which you need to be aware of.
The drawbacks of doing webinars on your own is that you will be vulnerable in terms of quality. Connectivity and quality of the image can be an issue while running a webinar and this can alter the quality of your content. If you are new to recording webinars, the firs time will be difficult without proper training and tips.
When doing your proper in-house webinar, you will also rely on your own hardware and software. This means that the quality of your content will be determined by the quality of your microphone, webcam, and computer. Usually if you are using a free platform like Zoom you will not be able to brand your landing page as well as your recording screen which can influence your brand image.
Finally, when doing this all by yourself you will struggle to do everything under a certain amount of time which means that usually DIY webinars are longer to get off the ground.
Managed webinars done by professionals who know what they are doing will have a huge impact of the quality of your content. The managed approach is a good way for your company to offer branded webinars that can make a good impression on your target audience. Usually, we advise businesses that are new in webinar production to lean towards managed webinars because this is the perfect way to start.
Managed webinars will be better in terms of presentation quality since the hardware, the software and the people are trained to organise webinars. You are going to receive proper training which makes a difference. When choosing a managed approach, the technical side is taken care of by the provider of the webinar platform. Some platforms also offer support during the webinar which means that potential attendee questions are taken care of which saves you time and increases the quality.
Finally, some providers like Redback Connect, can provide you access to their specialised studios which will turn your webinar production into a high-quality production.
How to record your webinar with Redback Connect
Redback Connect is the leader in high quality webinar services and gives you a clear process to follow for your webinar production. The first step in the process is to login to their dedicated Account Management Portal in order to complete a simple event booking form (click on the AMP link to get started). This form helps the customer success team to make sure they have the right information to schedule an intro call which is the second step. During the intro call, the team helps you get your project take off and gets all the information to create all necessary assets.
In the third step, the experienced project management team creates all webinar assets necessary: email invitations, registration page, autoresponder email. Everything can be customised with your brand in mind and you can concentrate of other marketing activities while Redback Connect manages your webinar registration process. Like all project management processes, Redback Connect verifies all assets with you and these go live only after final approval. This is the fourth step of the process.
The team helps you promote your digital event across platform in the fifth step of the process to maximise the number of registrations for your webinar. In the sixth step of the managed process, the dedicated Experience Managers can train your presenters in order to deliver high quality webinars. If you book studio time with them, you will be coached even more and be able to deliver a TV presenter like performance!
A few days before the webinar, we enter the seventh step of the process in which the last chance register/reminder emails are automatically sent to the attendees in order to gain maximum traction. The eight step is the day of the webinar recording which can be conducted either remotely, from the studio or from any venue you like. The recording in the studio is done by studio professionals with adapted cameras, microphones, and other equipment. They make sure that you videos are high quality and edit if necessary.
Finally, you can retrieve all data concerning your webinar recording in your Account Management Portal with reports and feedback. The last step is making sure your content is available for attendees even after the event. That is why Redback Connect is also an on-demand video platform on which you can make your video available.
What tools do I need to record a webinar?
If you decide to record your webinar on your own, you need to be prepared to buy special equipment. Be it from your mac, your iPhone, or your windows desktop you will need: good camera (from your mobile phone or a webcam), good audio recording (microphone, headphones) and good screen recording.
Free screen recording tools like Movavi, FlashBack Express or Screencastify exist and come in all sorts of settings for you to play around with. These tools are available for mac as well as Windows 10, 8, 8.1, and 7. For your mobile screen recording, you will find other tools such as built-in Android tools that you can find in the settings or dedicated app such as AZ Screen Recorder, Mobizen Screen Recorder and others. All those providers offer you to save your recording on your windows or mac computer or mobile.
The issue with these tools is generally that it is software-based which means that you need to download it on your computer. This can cause all sorts of security issues and often your company’s firewall will not allow such downloads. Once again, specialised businesses like Redback Connect can help you get the best out of your webinar program without having security issues.
Create great webinars thanks to our team of experts. If you need any help, please call us on 1800 733 416. Webinars.com.au is an Australian hosted company that manages around 50 webinars per week for all types of companies.