An essential part of any marketing program is communication, and we all know that the medium can be just as important as the message. According to 2014 research developed by MarketingProfs and the Content Marketing Institute (CMI), webinars rate as the third most effective communication tactic for B2B Marketers.

While confidence is increasing within this medium, how can you effectively use webinars to get your message out in an engaging yet cost efficient way?


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Lead Generation Webinars
For many marketers the ability to produce pre-qualified, inbound leads on a reoccurring basis falls at the top of the priority list. But what if you could take it one step further? What if you could produce high quality leads while exposing your brand and thought provoking content to anyone in the world?

Lead Generation Webinars give you the unique opportunity to qualify leads via a registration process, engage them in an online, live environment and then nurture them through the sales cycle. Consider:

– Educational content,
– Live case studies
– Updates and announcements

Content Marketing Webinars
The phrase Content is King is now part of modern vernacular so it’s no surprise that more and more marketers are now adopting a Content Marketing Strategy; and according to the Content Marketing Institute (CMI), 30% of B2B marketing budgets are now allocated to this resource.

Along with educational publications and creative infographics, webinars are becoming an increasingly popular way to inspire and reach an unconstrained audience. So popular, that 46% of modern marketers are now using them as part of their overall content strategy. So how can we utilise webinars as part of our overall Content Marketing Strategy?

– Educate and inspire your audience from anywhere
– Re-purpose and promote evergreen content
– Continually engage with on-demand content libraries

Product Launch Webinars
Taking your product to market is a significant undertaking for any organisation – with substantial time, money and research put into the planning stages, careful consideration of key communication channels and flawless execution is crucial.

Online channels of communication are the perfect way to attract various segments of your audience. They allow you to communicate and showcase your products while collecting live feedback from virtual attendees. You also gain the added benefit of owning on-demand content which can be re purposed or hosted online for as long as you prefer.

Internal Communication
Communication – there’s always some way we can improve it, especially when it comes to employee engagement. These days, more and more organisations are choosing webinars to communicate key messages. Why?

– Faster and more accessible messaging
– Ability to archive messages and host them on-demand
– Increased employee engagement and brand awareness

Redback Managed Webinars
While the prospect of combining technology, content and leads together can be daunting, it’s important that you recognise all the benefits and understand the process and how it can be adapted to your organisation and overall marketing strategy. Here’s a snap shot of how it works:


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  • Australian Veterinary Association

    Our members are located nationally which means that not all of them can attend our conferences and workshops. Webinars allowed us to bridge a gap and offer all of our members the opportunity to continue their professional development at an affordable cost.
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  • Sugar Research Australia

    There is always going to be scepticism at first but it’s important to stand by your decision, cover all bases and ask the right questions…I truly believe that anyone starting to work with the Redback team should be confident in their expertise and exceptional service.
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  • AuSAE

    Webinars have really mixed things up and allowed us to do some much more with our content. They have made such a huge difference in making our programs more interactive and as a result our audience is more engaged!
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  • PCOA

    I love the flexibility webinars offer when it comes to viewing time and location. It’s aslo great that they can be archived and viewed repeatedly making it so easy for people to access content when are where they want to. This also allows us to re-purpose our webinars when needed which is great bonus.
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  • MHPN

    There is a certain intimacy about the webinar platform that enables people to think they are privy to what is really a special conversation and I think that really resonates with people.
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