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Webinars are still used as Lead Generation Magnets
Lead generation is the most common objective of webinar programs according to the 2020 State of Webinar Marketing study, nominated by more than one in three respondents (35%)—up from 24% last year
Webinar Stats 2
Usage of Webinars in Marketing is on the Rise
Almost 9 in 10 respondents (85%) to our second annual State of Webinar Marketing study say webinars are a key part of their marketing program, up from 70% in 2019—an increase of 21% in the past 12 months
Webinar Stats 1
We’re loving virtual events
30% of us now attend more than 10 webinars a month, that’s up from 2% in 2019. A further 34% of us attend between 6-10 virtual events a month
Webinar Stats 3
Tuesday wins us over
32% of us prefer to attend webinars on a Tuesday, closely followed by Wednesday at 32%
Webinar Stats 4
More voices please
Single presenter events are declining in popularity. 25% prefer webinars which include both a moderator and presenter and interactive audience Q&As are becoming more popular with 24% us us loving them !
Webinar Stats 5