Webinar Marketing: The Complete Guide


More and more businesses accross the world are using webinars, webcasts and digital events in their marketing mix. In our experience, even though the webinar is well produced, some marketers can assume that the process of marketing a webinar is the same as a physical event. Although you can rely on your physical event marketing experience, you need to be aware that online marketing needs some adaptations.

Promoting your webinars online will be very different. We give you tips on how to create the right marketing plan in order to get your webinar promotion right. This guide will help you take advantage of the many marketing options at your fingertips, and ensure you gain the maximum exposure, attendance and return on investment from your digital events.