Webinars are a great way to acquire high quality leads to your website. Webinars can also be used as a continuing professional development (CPD) program in order to train your workforce or exterior stakeholders. When we talk about webinar training, we have two different sides to cover: one is how you train people using webinars and the other is how you train people using webinars. You can navigate between those two topics using the links below:
How to create a webinar?
Marketers and other resources in the company can benefit from building a webinar program. Webinars are a great way to engage with your audience by reducing the costs of face-to-face gatherings. In the B2B sector, webinars can be a real sales booster if done properly.
Your webinar training should help you to choose the right format that will best relay your message while engaging your audience. Depending on your webinar topic you can have a single person presenting, a panel of expert with a moderator, a webinar set as an interview and a general Q&A session. The format you will choose mainly depends on the level of interaction and control you want to have in the webinar. Q&A session are usually less controllable since it’s the attendees who choose the topics and steer the conversation.
At Webinars.com.au we have dedicated people that are training presenters before the webinars in order for them to be knowledgeable about the technology, the features and the platform. Our experts also take time to give advice on how to present the best during the webinar. For a webinar to be successful you need to have a great visual presentation (presentation slides, video background). Webinars in which the presenters are filmed need to be considered the same as TV or video production. This means that you need to be careful on how you present your webinar be it you personally or the slides you show to the audience.
For a good webinar this means that you need the right amount of training and knowledge to get outstanding presentation slides and a good on-camera behaviour. You need to make sure you have the right webinar equipment to produce a high-quality video.
A proper webinar training will teach you the main differences between the different software and providers on the market. There are a lot of providers out there and you want to choose wisely before entering a contract with a provider which may not match what you needed. When considering different software, you should always reflect on price. Our managed webinars will cost you more than a simple Zoom webinar which you will do on your own. Taking the time to know what objectives you want to achieve is also important because this will help you in choosing the right tool. You also want to be using the easiest tool on the market since this will save you time and effort on the long run. With our managed process you don’t even have to immerse yourself into the platform, we take care of it. You just need to deliver your content.
A big part of webinar training and presenter training is equipment. Attendees are very demanding when it comes to audio and video quality during their webinar. A poor quality webinar will increase the chance of your audience logging out of it. To make sure your event runs smoothly you need to prepare, make sure you set a proper space for it, take care about noise, take care about lighting but also about internet connection and your own equipment (laptop, laptop webcam, headset etc…). At webinars.com.au we can give you tips on choosing the best equipment for your webinar, but we would also advise you to trust experts in the field to get your webinar off the ground. Our specialised webinar studios are perfect environments for you to deliver your content without trouble. If you want to know more about webinar equipment, we have prepare a guide for you on the best webcams for webinars.
Webinars are not part of marketing for nothing: you need to promote it in order to gain maximum traction. Our webinar experts usually help customers by creating a dedicated landing page in order to introduce your webinar topic, the speakers, communicate about the date and time of the event and finally introduce a call to action to make it easy for people to attend the event. The best way to gain the maximum number of attendees is to promote your webinar on all you owned channels like your website, your emails, your social media pages etc… Think about when you organise your webinar size the date and time of the event will have an impact on registrations. Especially when targeting a wide audience across different time zones, you want to be very careful which time you choose.
Finally, when delivering the perfect webinar, you need to make sure that you are training sufficiently. Check all the equipment you are going to use, make a dry run with your final presentation slides and make sure your recording works. At webinars.com.au we have dedicated experts that verify with you in real time the quality of your internet connection, webcam, and background before the webinar.
How do you train people with webinars?
Webinars are also very useful in the field of online training and continuous improvement because it makes it easier to reach the people who need to be trained. With training through webinars you can deliver your content live or on-demand which gives you great flexibility. You can also record your training session and make it accessible for future audiences.
Doing training using webinars has a lot of advantages. First, thanks to new low-cost players on the market, it’s very affordable. When delivering virtual training you don’t need to pay for venue rental, catering, participant giveaways, and travel expenses. Engagement can also be boosted when choosing webinars since students can concentrate on the lecture rather than other physical distractions. Finally, trainings can be done faster and more efficiently thanks to on-demand platforms. You can create a lot more content than the traditional way.
Like marketing webinars, you can choose amongst different formats to deliver your training. You can choose between live classes and virtual trainings. A live class is usually more interactive since you have face to face live video sessions just like in a real class but digitally. Documents, questions, and answers can be shared directly between all participants. Virtual trainings are usually done on-demand with students logging in to the content. Virtual trainings are the best way to scale your production quickly. You can also mix both and provide more in-depth training to students via live sessions and regular material via on-demand.
At webinars.com.au we give you amazing content to inform you about new trends, guides and tips that can be useful when considering webinars in your marketing strategy. You can download the latest webinar moderator script or read about webinar marketing best practices.