Lead generation is the most common objective of webinar programs according to the 2020 State of Webinar Marketing study, nominated by more than one in three respondents (35%)—up from 24% last year

Almost 9 in 10 respondents (85%) to our second annual State of Webinar Marketing study say webinars are a key part of their marketing program, up from 70% in 2019—an increase of 21% in the past 12 months

30% of us now attend more than 10 webinars a month, that’s up from 2% in 2019. A further 34% of us attend between 6-10 virtual events a month

32% of us prefer to attend webinars on a Tuesday, closely followed by Wednesday at 32%

Single presenter events are declining in popularity. 25% prefer webinars which include both a moderator and presenter and interactive audience Q&As are becoming more popular with 24% us us loving them !